Here are a few facts and figures to give you an idea of its popularity.

All the statistics indicate that video will continue its rapid growth in popularity for content marketers.  Of course, there are so many great types of content such as blogs, infographics, how-to guides but video offers a very different experience and as such has become an extremely effective delivery method for creating memorable campaigns.

Quality, relevant content, particularly video can dramatically increase click-through rates and the amount of time that visitors stay on your website.  There are more than billion users on YouTube and hundreds of hours being viewed daily.  YouTube’s research shows that 64% of customers are more likely to buy a product online after watching a video.  On Facebook alone, 500 million people are watching videos daily.

Great news meaning that you can improve your sites SEO and ultimately drive more traffic to your homepage.

What is also interesting is customers recall brands at a much higher rate than through other methods. We are visual creatures and so it is easy to see why it has such an impact on us.

Video is versatile, reaches and connects with people on a different level creating a whole new buzz about your brand. It is absolutely one of the most profitable and useful tools for digital marketers today and if it is not part of your digital strategy then it should be.  It is likely that businesses failing to adapt and include it in their strategies will surely be left behind.

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